When visiting Izumo Taisha in Shimane, Japan, most people know it as a sanctuary for seeking “En-musubi” (good matches and connections). However, there is a special “insider” ritual known as “O-suna Kokan” (Sacred Sand Exchange), which is said to bring immense luck and positive energy back to your home!
Step 1 | Inasa Beach: Collecting the Sand

First, head to the famous power spot Inasa Beach, the essential starting point for this ritual. While facing the stunning Bentenjima Island and feeling the sea breeze, collect some clean sand from the beach.

Pro-tip: It is recommended to collect sand from the water’s edge, as it is believed to hold the most good fortune.

- Inasa Beach
- Address: Kizukita Inasa, Taisha-cho, Izumo, Shimane
Step 2 | Izumo Taisha · Soga-no-Yashiro: Exchanging the Sand
※Note: Please refer to the immigration regulations of each country regarding whether sand can be brought into the country.

Upon arriving at Izumo Taisha, remember to pray at the Main Shrine (Honden) first, and then proceed to Soga-no-Yashiro. At both locations, follow the unique prayer ritual: Two bows, four claps, and one final bow.

After paying your respects at the Main Shrine, walk to the very back of the complex to Soga-no-Yashiro, which sits against the sacred rock wall of Mt. Yakumo. Locate the wooden sand boxes, pour in the sand you collected from Inasa Beach, and take an equal amount of the “Sacred Sand” back with you.

- Izumo Taisha
- Address: Kizuki Higashi 195, Taisha-cho, Izumo, Shimane
The Meaning of Sacred Sand | Purification and Good Fortune
Since ancient times, the “Sacred Sand” of Izumo Taisha has been believed to purify land, ward off misfortune, and protect the safety of one’s household. Completing this exchange symbolizes bringing holy energy and divine blessings home with you.
Editor’s Experience | A Ziploc Bag is a Must!
During the “Sacred Sand Exchange,” you will notice that the sand can be quite damp. If you use a regular container, the sand often sticks to the sides and is hard to pour out. We highly recommend using a Ziploc bag! It’s easier to carry, and makes the pouring process much smoother and hassle-free.
Completing the “Sacred Sand Exchange” is more than just a visit; it is a ritualistic journey of energy. From gathering sand at Inasa Beach to exchanging it at Soga-no-Yashiro, take the blessings and luck of Shimane with you on your travels!
※Note: Please refer to the immigration regulations of each country regarding whether sand can be brought into the country.
More Shimane Free Travel Guides: 5 Days 4 Nights in Shimane
If you’d like to explore more Shimane gourmet spots and must-visit attractions, check out this 5 Days 4 Nights Shimane guide for more detailed itineraries and introductions to help you plan the perfect journey!


